The fashion industry has become more and more advanced in digital area, especially in social media. Brand such as Burberry or Louis Vuitton are streaming their show live on blogs of Andy Torres or Bryan Boy, because these are the most viewed media outlets that can guarantee high rating for the brand. Thus the influence of fashion bloggers are becoming more significant. During fashion events those ranked highest are taking front seats at biggest names in industry, they present makes fashion more fun and carefree.
Great example would be newest video of Coveteur re-launch campaign where fashion icons such as Rachel Zoe and Anna Dello Russo are presented in their mini alter-ego. Miniatures of biggest voices of fashion world are making their appearance in red carpet followed by flashes of Tomy Ton’s camera and tweets, tumblrs and post of Bryan Boy, Man Repeller and Susie Buble. Even Karl Lagerfeld’s cat – Choupette got its 5 minutes of fame accompanying its legendary owner.
I think it was the right move for Coveteur, by doing this parody of fashion craziness. It was fresh, fun and made everyone smile, especially with the tension of post fashion weeks drama. And what about you? Are you pro or against children in fashion? Let me know.