środa, 14 listopada 2012

Love & Hate – Maison Martin Margiela for H&M

So for past few weeks all I’ve been reading on my followed blogs are coverages of presentation of H&M and MMM collaboration. I admit it’s been nice seeing all those magnificent pieces that defines Margiela’s style among mortals, but let’s face it. In Poland only dozen of percentage knows what MMM really is. And it saddens me when I see a silly teenage girl, who doesn’t have any fashion education wear pieces that revolutionized 90’s fashion, while babbling some bullshit on her “style diary”. One of them even claimed she met Margiela on the pre-launch party, oh that lucky gal, being one of the very few people who know Margiela’s real identity. Unlike me who is not among chosen crowd who could see those pieces in real live. That’s why today as soon as I finish my 6 hours class I will head to nearest H&M store to feel some of those pieces for the first time.

I must admit MMM did great job bringing some iconic pieces to masses, but the one question bothered me all this time. Would Margiela have done this? His aesthetics stands for everything abnormal so would have he allowed for high street mass company to produce items from his archives? I doubt it, even if he would, he would surely do it in some weird and unexpected way. Like collaborate with Carrefour or Ikea (ok, that would be totally awesome) or maybe launch the collection unannounced and just in 2 sizes extra large and extra small. Well, but that business and that formula worked magic for brand exposure, it’s a pity though that Margiela was everything but formulaic. But hey, it’s just me being my “fashion for fashion sake” self, what do you think about the MMM for H&M?

poniedziałek, 5 listopada 2012

Mini Coveteurs

The fashion industry has become more and more advanced in digital area, especially in social media. Brand such as Burberry or Louis Vuitton are streaming their show live on blogs of Andy Torres or Bryan Boy, because these are the most viewed media outlets that can guarantee high rating for the brand. Thus the influence of fashion bloggers are becoming more significant. During fashion events those ranked highest are taking front seats at biggest names in industry, they present makes fashion more fun and carefree.

Great example would be newest video of Coveteur re-launch campaign where fashion icons such as Rachel Zoe and Anna Dello Russo are presented in their mini alter-ego. Miniatures of biggest voices of fashion world are making their appearance in red carpet followed by flashes of Tomy Ton’s camera and tweets, tumblrs and post of Bryan Boy, Man Repeller and Susie Buble. Even Karl Lagerfeld’s cat – Choupette got its 5 minutes of fame accompanying its legendary owner.

I think it was the right move for Coveteur, by doing this parody of fashion craziness. It was fresh, fun and made everyone smile, especially with the tension of post fashion weeks drama. And what about you? Are you pro or against children in fashion? Let me know.