The fashion
industry has become more and more advanced in digital area, especially in
social media. Brand such as Burberry or Louis Vuitton are streaming their show
live on blogs of Andy Torres or Bryan Boy, because these are the most viewed
media outlets that can guarantee high rating for the brand. Thus the influence
of fashion bloggers are becoming more significant. During fashion events those
ranked highest are taking front seats at biggest names in industry, they present
makes fashion more fun and carefree.
Great example
would be newest video of Coveteur re-launch campaign where fashion icons such
as Rachel Zoe and Anna Dello Russo are presented in their mini alter-ego.
Miniatures of biggest voices of fashion world are making their appearance in
red carpet followed by flashes of Tomy Ton’s camera and tweets, tumblrs and
post of Bryan Boy, Man Repeller and Susie Buble. Even Karl Lagerfeld’s cat –
Choupette got its 5 minutes of fame accompanying its legendary owner.
I think it
was the right move for Coveteur, by doing this parody of fashion craziness. It
was fresh, fun and made everyone smile, especially with the tension of post
fashion weeks drama. And what about you? Are you pro or against children in
fashion? Let me know.
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