piątek, 5 kwietnia 2013

5 recent hate of the fashion industry.

Fashion tends to be funny, ridiculous, controversial but most of all dramatic and I’m referring not only to designs but also happenings. It may result from the pressure of economy to sell more and more products and we all know that nothing sells better than scandals around it. These are 5 things that make me anxious, knowing I belong in this world.

1.       To proceed with this first one, I will ask you to reach to your memory and recall must have at least few pairs from ages ago. I’m taking of course about infamous Lita shoes from Jeffrey Campbell. To many owners it seems like a mistake of fashion industry, probably due to the fact that we’ve seen it on every (and I mean every) fashion blog for last 1,5 year and the countless copied and inspired versions of them. So to refresh this, let’s call it iconic piece, pops from JC decided to give them new life. In collaboration with online boutique Ashbury Skies, JC present us a capsule collection of 3 versions of wedding Lita. Yes, if you are a bride to be and you want to look like 16 years old fashion blogger that plans to wear cut off shorts and torn up tee on your most important day of your life, then this is solution for you! Litas come in 3 versatile versions: lace, velvet blue skies and metallic laser cut.

2.        Another product that makes me go „WTF?” comes from Hermes with the title of most ridiculous pricing. We all love a good t-shirt, those luxurious version tends to cost up to 100 – 200 $ in my opinion still little too pricy. But amount of those zeros looks like nothing compared to the „chiffon crocodile” Hermes t-shirt retailing for 90 000$ and yes I’ve counted zeros right. What makes this piece of clothing so special? Surely not encrusted diamond or gold embroidery because it’s a plain black shirt (except for crocodile texture). Turns out it is made out of crocodile leather that was innovatively converted to look and feel like chiffon.  Well, finally someone thought of upgrading wild wear, now Tarzan will have a place to shop.

3.        Do you remember Yoko Ono’s collection for Openign Cremony? Those gracefully placed hand prints on private parts of the body and transparent vinyl top with decorative nipples (personally I think that when the word nipple appear in the review it is equivalent to shitty) were wacky, hard to pull off but surely not unoriginal. It appears that we were wrong, the Brooklyn based designer - Haleh Nematzadeh accused OC of copying her ideas and made it viral for world to know she was the inventor of those pieces. Being in her shoes I would not let anyone know that this disastrous collection came from my head.

4.       I’m conviced that Heidi Slimane holds a grunde for Yves Saint Lauren. Why else would he turn YSL namesake brand into this mess? Except for his “ill received” collections he also manage to screw up latest ad campaign casting irrelevant celeb into the ad. Stars like Marlyn Manson, Courtney Love and Tom Burke appeared in the camping make everyone think „what is that suppose to be?”. Well, internet with its best humor decided to make Slimane realize his mistake and made a well edited parody of his campaign incorporating celebrities such as Lindsay Lohan, Charlie Sheen and starved Jared Leto. Honestly I would not be surprised if the joke was on internet users when Slimane would cast those people for real.


5.       What Lady Gaga have in common with jeans? We did not caught her yet wearing them but this might change with her stylist Nicola Formichetti leaving Mugler and become creative director for Diesel. What disturbs me the most is that with Formichetti aesthetics coming to casual wear brand such as Diesel the results might be a disaster of weirdly deconstructed patchwork denim. And why would Mugler let him go, he did such a good work with rebranding Mugler and brought so much PR for the brand. Ah, the ungrateful job of a designer.

środa, 14 listopada 2012

Love & Hate – Maison Martin Margiela for H&M

So for past few weeks all I’ve been reading on my followed blogs are coverages of presentation of H&M and MMM collaboration. I admit it’s been nice seeing all those magnificent pieces that defines Margiela’s style among mortals, but let’s face it. In Poland only dozen of percentage knows what MMM really is. And it saddens me when I see a silly teenage girl, who doesn’t have any fashion education wear pieces that revolutionized 90’s fashion, while babbling some bullshit on her “style diary”. One of them even claimed she met Margiela on the pre-launch party, oh that lucky gal, being one of the very few people who know Margiela’s real identity. Unlike me who is not among chosen crowd who could see those pieces in real live. That’s why today as soon as I finish my 6 hours class I will head to nearest H&M store to feel some of those pieces for the first time.

I must admit MMM did great job bringing some iconic pieces to masses, but the one question bothered me all this time. Would Margiela have done this? His aesthetics stands for everything abnormal so would have he allowed for high street mass company to produce items from his archives? I doubt it, even if he would, he would surely do it in some weird and unexpected way. Like collaborate with Carrefour or Ikea (ok, that would be totally awesome) or maybe launch the collection unannounced and just in 2 sizes extra large and extra small. Well, but that business and that formula worked magic for brand exposure, it’s a pity though that Margiela was everything but formulaic. But hey, it’s just me being my “fashion for fashion sake” self, what do you think about the MMM for H&M?

poniedziałek, 5 listopada 2012

Mini Coveteurs

The fashion industry has become more and more advanced in digital area, especially in social media. Brand such as Burberry or Louis Vuitton are streaming their show live on blogs of Andy Torres or Bryan Boy, because these are the most viewed media outlets that can guarantee high rating for the brand. Thus the influence of fashion bloggers are becoming more significant. During fashion events those ranked highest are taking front seats at biggest names in industry, they present makes fashion more fun and carefree.

Great example would be newest video of Coveteur re-launch campaign where fashion icons such as Rachel Zoe and Anna Dello Russo are presented in their mini alter-ego. Miniatures of biggest voices of fashion world are making their appearance in red carpet followed by flashes of Tomy Ton’s camera and tweets, tumblrs and post of Bryan Boy, Man Repeller and Susie Buble. Even Karl Lagerfeld’s cat – Choupette got its 5 minutes of fame accompanying its legendary owner.

I think it was the right move for Coveteur, by doing this parody of fashion craziness. It was fresh, fun and made everyone smile, especially with the tension of post fashion weeks drama. And what about you? Are you pro or against children in fashion? Let me know. 

czwartek, 15 września 2011

Fashion Week: Thakoon Spring 2012

This is not what I expected from Thakoon considering previous collection. This year he presented us something totally diferent. It's fun approach to his previous style, there are beautiful prints and the stylng is beyond. I think he deserves a standing applause. The collection reminds me of Alice in Wonderland meets western cartoon. The whole concept is fresh ans very whimsical. 

I love:

Detailing is wonderful.

Beautifully printed dress.

I love everything about this look.

This beautifull gown.

The coat is just breathtaking. 

All photos from: style.com